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Posts made in February, 2016

Nintendo NX News: Release Date and Partnership with EA Hinted

By on Feb 27, 2016 in Press Release | 0 comments

REUTERS / Lucy Nicholson A Nintendo video game logo is seen at the Electronic Entertainment Expo, or E3, in Los Angeles, California, United States, June 17, 2015. With fans anticipating the release of the upcoming console from Nintendo, details about the new device were recently revealed. It was revealed that Nintendo will be making a big release in the upcoming...

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The five components of a winning press release

By on Feb 27, 2016 in Press Release | 0 comments

While companies have more ways than ever to distribute important announcements at little or no cost, the formal press release is still alive and well. The reason? A good press release is still capable of driving earned media. Unfortunately, many companies fail to craft press releases that contain the components necessary for success. Here are five of them that every...

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PRESS RELEASE: EASO Executive Director ai, visits Greece and the Hotspot in Lesvos

By on Feb 25, 2016 in Press Release | 0 comments

PRESS RELEASE: EASO Executive Director a.i, visits Greece and the Hotspot in Lesvos EASO Executive Director a.i, visits Greece and the Hotspot in Lesvos During his mission to Greece, on 22-24 February 2016, EASO’s Executive Director a.i., Jose Carreira visited Athens and the hotspot in Lesvos to assess the situation and the functioning of the EU relocation scheme....

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‘Squishiness’ can indicate embryo viability, Stanford researchers find

By on Feb 25, 2016 in Press Release | 0 comments

February 24, 2016 A team of bioengineers and physicians has found that the squishiness of an hour-old fertilized egg can predict its viability, a metric that could lead to safer, more successful IVF pregnancies. By Bjorn Carey Selecting the right fertilized embryo for in vitro fertilization (IVF) might be as simple as choosing a ripe piece of fruit: Just give it a...

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Like it or loathe it, the press release ain’t dying

By on Feb 24, 2016 in Press Release | 0 comments

10 years on from media and tech writer Tom Foremski’s polemic against the press release Die! Press release! Die! Die! Die! the format shows no signs of giving up. Foremski lamented the abuse of this general purpose document that has been mangled as a means of community engagement with a variety of marketing audiences or publics. Time to pension off the press...

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